Plote Creates Homes with Specific Clientele in Mind



As seen in the Daily Herald


The perfect place to live means something different for each generation.  It’s important to know what buyers want.  Plote Homes appeals to the Generation X and Baby Boomer demographics.  Here’s a peek at what they are looking for and how their Lakes at Boulder Ridge community ticks the boxes for these two groups: 

Generation X
Gen X homebuyers tend to be married couples that are well established in their careers and at their peak income. They devote time to research on new home buying.  What are they looking for?
  • Upgrade from starter home
  • Latest amenities new construction offers
  • Environmentally conscious
  • Good schools
  • Convenient location

Plote Homes features popular ranch plans at the Lakes of Boulder Ridge, which are well-suited to Gen X buyers. They offer a lot of walkout and English basements with the incentive of finishing the space for lower-level recreational living for parents or space for kids to hang out.  This can double the living space and cost less than a two-story home. 




Baby Boomers
Baby Boomers are generally empty-nesters.  They may be approaching retirement or already retired, and they are ready to downsize.  Things that are important to Boomers:
  • Latest amenities new construction offers
  • Single-level living
  • Low maintenance living
  • Resort-style living and social interaction
  • Location near health facilities, shopping and other conveniences 

The Lakes of Boulder Ridge community fits the bill.  It offers a private country club with a 27-hole championship golf course, swimming pool and tennis courts.  Here Boomers can enjoy a social and relaxing lifestyle. The ranch homes offer low maintenance, great design and a large master suite along with the amenities and nicer finishes that this generation desires.

Click here to read full article.

No comments:

Post a Comment